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Keyword Research

Keyword research is a very important part of internet marketing as you can find out exactly what people are looking for. There are a number of online tools you can use to find words relevant to your site or product. This can be helpful when deciding upon page names and page content.

List of online keyword research tools

adwords.google.co.uk/select/KeywordToolExternal
freekeywords.wordtracker.com/
tools.seobook.com/keyword-tools/seobook/
www.digitalpoint.com/tools/suggestion/
account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

After the site has been built most hosting companies will provide you with stats on visitors to your site, this can also help identify what people are searching for. Google webmasters can also use a tracking code provided by Google to research visitor keywords.

Keyword research can also help with finding:

  • New on-theme related ideas for fresh site content.
  • Which words are useful to include on your pages.
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